About Us

Learning from Lived Experience we aim to take the problem out of gambling.

Our Values






Meet the Team

Our team contains a number of reformed problem gamblers, who present and utilize their unparalleled first-hand experiences to serve as cautionary tales of the devastating effects that problem gambling can have on individuals from all walks of life.

Paul Buck

Founder & CEO

John Millington

VP of US Operations

Brianne Doura-Schawohl

VP of US Policy & Strategic Development

Mark Potter

Head of Delivery US

Pippa Robson

US Operations Coordinator

Mike Huber

Adviser - US Ops

Pete Wallis

Director of Operations

Patrick Foster

Director of Educational Programmes

Caty Illingworth

Head of Training and Development

Mike Holinski

Head of Sports Partnerships & Brand

Dan Spencer

Head of Safer Gambling

Matthew Hennessey

Head of Communications

Louise Flynn

Office Manager

Daniel Wood

IT & Admin Assistant

Julie Murtagh

Project Assistant

Anca-Maria Gherghel

Research Coordinator

Scott Davies

Lead Professional Sport Facilitator

Andy Margett

Community Outreach Facilitator

Mark Murray

Education & Addiction Associate

Chris Wood

Pro Sport Facilitator

Jonathan Peniket

Gaming & eSports Consultant

Liam Dyche

Educational Programmes Manager

Matt Mason

Digital Learning Designer